A Quiet Beginning

March 22nd — I've been spending far too many hours at my computer lately, completely absorbed in a small world of cozy ideas.

A Small Shop for Cozy Things

For a long time, Selflavie has been a space for soft reflections — small moments of slowing down, tea by the window, forest walks, and quiet moments that help me gather my thoughts again.

But behind the scenes, something new has been quietly taking shape. Over the past weeks, I've been working on a few small designs inspired by the same things that live here on the blog: tea rituals, nature, calm mornings, and the comfort of slow living.

Some of you may remember that there has been a small shop -section here on the website. Recently I decided to move those products to Etsy, where it's much easier for me to manage orders.

So the Selflavie shop now has a new home there. 

If you're curious, you can take visit the Selflavie shop on Etsy here.

What You'll Find in the Shop

The shop currently includes a selection of stationery and journals — simple, cozy pieces designed to support quiet moments, reflection, and everyday rituals.

And this is only the beginning.

I have many ideas waiting to come to life — more journals, soft paper goods, digital products and perhaps even a few cozy home items over time. The intention is to slowly grow the shop in a way that still feels calm, meaningful, and true to Selflavie.

How the products are made

Because Selflavie is a small independent project, the products are made using print-on-demand production. This means that when someone places an order, the item is printed and prepared specifically for that order, instead of being produced in large batches and stored somewhere.

For me, this felt like the most natural way to begin a small shop while keeping things simple and thoughtful.

A small thank you

If you've been reading the blog for a while, you already know that Selflavie has never really been about selling things. It has always been about creating a small soft place on the internet.

So as a small thank you for being here, you can use the code SOFTSTART for a little discount in the shop. The code is valid until April 5th.

A gentle beginning

Opening this small shop feels like a quiet new chapter for Selflavie.

Not a big launch. Just a soft beginning.

And if one of these small pieces finds its way into someone's daily rituals — a journal by the bedside, a quiet moment with a pen, a small pause in the middle of the day — then it has already done exactly what it was meant to do.

If something here feels like you, you're welcome to take a look. 

Soft hugs